|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Small business planning. 22 listings remaining next update
in
|
|
|
|
|
|
|
|
|
Featured Listings
We are the Mecca of online business development.
Step by step business startup guide only $20.60
www.morganaccords.com
|
|
|
|
Stop Being
a Pathetic Loser and Start Making Millions. Top
Affiliate earns $30k+month. Get a Free Adsense
site
www.therichjerk.com
|
|
|
|
Are analysts expecting the New Orleans real estate
market to explode?
www.norealestates.com
|
|
|
|
|
|
|
|
|
Free business technology download
Download multiple programs
Are you in need of new business technology
to help boost your business sales? How about business technology
scripts you can download and incorporate into your small
business? What about a variety of business technology programs
you can download instantly? Sound pretty good? Oh by the
way did we mention, its FREE! Click
here
.
|
|
|
|
|
|
|
Business technology
How To Save A Small eCommerce Business From Being Killed
By The Mega Retailers by Brad
Beiermann Ph.D.
Copyright 2006 Brad Beiermann Ph.D.
Remember the last time you bought an electronic item such as a
DVD player or VCR? Where did you go to buy it? If you are like
most consumers, you wanted the best possible price. You might
have also been brand conscious by purchasing an item with a recognized
manufacturer's name synonymous with quality. Like most consumers,
you probably did not want to wait forever to get it.
You might have also been brand conscious by purchasing an item
with a recognized manufacturer's name synonymous with quality.
Like most consumers, you probably did not want to wait forever
to get it. You might have hopped in the car and headed to the
local mega retailer and bought the item.
Everyone loves great deal. A good brand with quality. A low price...and
the ability to take it home right now! Does this sound like you
or a least someone you know? Trust is important to us as consumers.
We want to make sure no one takes us for a rip-off ride. We want
to avoid the embarrassment and not look like the dumb shopper
that bought a piece of junk for a high price. As a result, we
have conditioned ourselves to certain buying habits. One of those
habits is shopping for a name brand that is well known and trusted.
Consequently, many folks start their own online e-commerce retail
sites feeling these are often the types of product they need to
carry. They think the well know brands can inherently bring some
of the consumer trust (and sales) to their product offerings.
While that might be true to a certain extent, this does not always
result in a stable online business with healthy margins. Thus,
they have fallen victim to the "brand name myth" in online retail.
The Brand Name Myth Unveiled
What is the brand name myth? We have already started to describe
it, but here is a brief description of the brand name myth --
There are countless start-up online retail businesses who have
been led to believe they should sell big brand name products as
a core product offering for their retail website. After all, most
consumers are familiar with big brand names (i.e. Kodak, Adidas,
Sony...etc.) and have grown to trust and follow their favorite
brand name products. In fact some of the largest and most successful
retail businesses in the world sell the big brands. So, the popular
way of thinking suggests that big brand name products are what
a new online business should sell. Why? Again, the big brand name
products are popular, well known, trusted and carry a name of
quality. Unfortunately, this has often resulted in a losing battle
for numerous small online businesses. How? In a few words...intense
competition, brutal price wars and extreme market saturation.
These businesses basically entered into the commodity business
without knowing what hit them! Many of them are no longer in business.
Would you like to avoid this situation...Certainly!
Press Release Paralysis
There is one other limiting factor about big brand name products
you should know about. The ability to press release a business
is greatly limited with big brand name products. That's right.
Suppose a small start-up online business plans on selling the
latest big brand name cameras as part of their online store. They
would like to advertise their new product offering to the world,
and get the word out about their online business. A press release
is great way of doing this without spending a bunch of money.
However, they quickly find no editor willing to publish their
press release. There might be a couple of reasons for the rejection:
1) The camera manufacturer might not allow press releases of their
licensed name by other parties, or if they do allow a release
2) The product has already been press released many times by other
companies. As a result, the product press release is no longer
news worthy.
Being the smart online business owner, do you want to avoid these
situations?...If so, let's look at how to get started on the right
foot.
How Can I Avoid The Brand Name Myth?
The Internet retail world presents a much different level of retail
challenge versus the traditional brick and mortar retail business.
Customers can do comparative shopping on the internet with just
a few clicks of the mouse rather than driving around from store
to store in their car. So, this means within seconds they can
be at a competing retail site looking for similar products at
a cheaper price. As an Internet retailer, you want a business
that gives you some immunity to these scenarios.
Fortunately, there are many techniques and best practices that
can be used to keep consumers on your site. One of these best
practices involves creating a niche business. You can get the
benefits of a niche business by carrying things that are unique
to the marketplace. Having an online business with the "You can
only find it here" advantage gives you some immunity to the competition.
Selling the big brand names you find at mega retailers does not
provide you with the business uniqueness you need. You can do
this by creating your own product. However, not everybody wants
to go down that path. Rather, another option would be finding
a wholesale drop shipper with a unique product offering that has
not saturated the market. Where can you find a wholesale drop
shipper of unique products that are simply not found at all the
mega retailers? The Hienote Drop Ship List Directory is a great
starting place. At Hienote Inc., our focus has been on finding
wholesalers with unique products that can be drop shipped in single
item quantities. We offer an online directory of the drop shippers,
found by our research staff. The drop shippers in the directory
is always changing as we add new one every week. You can get immediate
access to the products that can help you carve a niche for your
online business. In niche marketing, you focus on traits that
make your business unique. Likewise, we have placed a similar
focus on creating a directory of drop shippers with unique, unusual
and fresh product offerings.
By avoiding the commodity big brand names, you can be in a position
to do as many product press releases as you want. This will allow
you to get more focused buyers to your site and can result in
more sales. Getting free publicity for your products is one of
the key ways to getting the needed advertising without spending
any money upfront. With brand name items you simply cannot do
this, which severely paralyzes your marketing efforts. This is
why many online business experts have recommended selling niche
based products vs. the commodity big brand name products.
About The Author: Brad Beiermann Ph.D., is President of Hienote
Inc. Dr. Beiermann is one of the leading experts in business technology
and e-commerce. Hienote Inc. specializes in product sourcing,
exhibition marketing, and assisting small businesses locate wholesale
drop shipping companies. You can visit their site at http://www.hienotedirectory.com
. Get a FREE copy of the exciting e-book that is taking the internet
world by storm, "Starting Your Online Retail Niche With Drop Shipping"
Just go here: http://www.hienotedirectory.com/drop_shipping_ebook.htm
to grab your copy today...it's FREE!
Article Source: ArticleRich.com
|
|
|
|